Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 8 November 2001
Length: 11 pages
Data source: Published sources
Abstract
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the US market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.
Location:
Industry:
Size:
USD1.4 billion sales
Other setting(s):
1977
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 13 pages
About
Abstract
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the US market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.
Settings
Location:
Industry:
Size:
USD1.4 billion sales
Other setting(s):
1977
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 13 pages