Product details

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Supplement
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Reference no. 9-383-195
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 29 March 1985

Abstract

Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the US market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.
Location:
Size:
USD1.4 billion sales
Other setting(s):
1977

About

Abstract

Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the US market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.

Settings

Location:
Size:
USD1.4 billion sales
Other setting(s):
1977

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