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Prize winner
Case
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Reference no. 9-384-049
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 March 2011
Revision date: 11-Jan-2021

Abstract

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the US market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 1948-1974.

Geographical setting

Region:
World/global
Countries:
Japan; United States

Featured company

Honda
Industry:
Motorcycle

About

Abstract

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the US market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 1948-1974.

Geographical setting

Region:
World/global
Countries:
Japan; United States

Featured company

Honda
Industry:
Motorcycle

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