More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Prize winner
Supplement
-
Reference no. 9-384-050
Subject category: Strategy and General Management
Authors: Evelyn T Christiansen (Harvard Business School); Richard Tanner Pascale (Stanford Graduate School of Business, Stanford University)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 16 March 2011
Revision date: 11-Jan-2021
Length: 9 pages
Data source: Field research
Topics: Business history; Business policy; Change management; Corporate strategy; Management styles; International business; Market entry; Strategy
Share a link: https://casecent.re/p/48008
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the US market as seen through the eyes of Honda executives. The history of Honda's successful entry into the US market is viewed as highly adaptive and fraught with error and serendipity. Honda (A) and (B) are designed to be used together to contrast two differing views of major events in a company's history, both of which are important for a general manager to understand.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 1948-1974.

Geographical setting

Region:
World/global
Countries:
Japan; United States

Featured company

Honda
Industry:
Motorcycle
Teaching note
-
Reference no. 5-386-034
Subject category: Strategy and General Management
Authors: Evelyn T Christiansen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 12 April 2011
Revision date: 7-Jun-2011
Length: 7 pages
Data source: Published sources
View full details
Teaching note
-
Reference no. 5-704-022
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 9 February 2006
Length: 27 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-306-S19
Spanish language
Subject category: Strategy and General Management
Authors: Evelyn T Christiansen (Harvard Business School); Richard Tanner Pascale (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 16 March 2011
Length: 10 pages
Data source: Published sources
Topics: Competitive strategy; Operations strategy; Management philosophy; Marketing strategy; Quantitative analysis; Profitability
View full details
Case
-
Reference no. 9-384-049
Subject category: Strategy and General Management
Authors: Evelyn T Christiansen (Harvard Business School); Richard Tanner Pascale (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 16 March 2011
Revision date: 11-Jan-2021
Length: 9 pages
Data source: Published sources
Topics: Business history; Business policy; Competition; Corporate strategy; Learning curves; Competitive strategy; Profitability; Quantitative analysis; Marketing strategy; Management philosophy
View full details
Case
-
Reference no. 9-703-031
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 9 January 2008
Revision date: 11-Jan-2021
Length: 12 pages
Data source: Published sources
Topics: Cost analysis; Quantitative analysis; Strategy formulation
View full details
Supplement
-
Reference no. 9-306-S20
Spanish language
Subject category: Strategy and General Management
Authors: Evelyn T Christiansen (Harvard Business School); Richard Tanner Pascale (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 March 2011
Revision date: 9-May-2019
Length: 10 pages
Data source: Field research
Topics: Business history; Strategy; International business; Market entry
View full details

About

Abstract

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the US market as seen through the eyes of Honda executives. The history of Honda's successful entry into the US market is viewed as highly adaptive and fraught with error and serendipity. Honda (A) and (B) are designed to be used together to contrast two differing views of major events in a company's history, both of which are important for a general manager to understand.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 1948-1974.

Geographical setting

Region:
World/global
Countries:
Japan; United States

Featured company

Honda
Industry:
Motorcycle

Related

Teaching note
-
Reference no. 5-386-034
Subject category: Strategy and General Management
Authors: Evelyn T Christiansen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 12 April 2011
Revision date: 7-Jun-2011
Length: 7 pages
Data source: Published sources
View full details
Teaching note
-
Reference no. 5-704-022
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 9 February 2006
Length: 27 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-306-S19
Spanish language
Subject category: Strategy and General Management
Authors: Evelyn T Christiansen (Harvard Business School); Richard Tanner Pascale (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 16 March 2011
Length: 10 pages
Data source: Published sources
Topics: Competitive strategy; Operations strategy; Management philosophy; Marketing strategy; Quantitative analysis; Profitability
View full details
Case
-
Reference no. 9-384-049
Subject category: Strategy and General Management
Authors: Evelyn T Christiansen (Harvard Business School); Richard Tanner Pascale (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 16 March 2011
Revision date: 11-Jan-2021
Length: 9 pages
Data source: Published sources
Topics: Business history; Business policy; Competition; Corporate strategy; Learning curves; Competitive strategy; Profitability; Quantitative analysis; Marketing strategy; Management philosophy
View full details
Case
-
Reference no. 9-703-031
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 9 January 2008
Revision date: 11-Jan-2021
Length: 12 pages
Data source: Published sources
Topics: Cost analysis; Quantitative analysis; Strategy formulation
View full details
Supplement
-
Reference no. 9-306-S20
Spanish language
Subject category: Strategy and General Management
Authors: Evelyn T Christiansen (Harvard Business School); Richard Tanner Pascale (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 March 2011
Revision date: 9-May-2019
Length: 10 pages
Data source: Field research
Topics: Business history; Strategy; International business; Market entry
View full details
Awards, prizes & competitions