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Case
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Reference no. 9-384-139
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 16 October 1989

Abstract

Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first Eurobrand, and managing it in a coordinated Europewide fashion.
Location:
Industry:
Size:
USD11 billion assets
Other setting(s):
1981

About

Abstract

Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first Eurobrand, and managing it in a coordinated Europewide fashion.

Settings

Location:
Industry:
Size:
USD11 billion assets
Other setting(s):
1981

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