ET Phone Home, Inc: Forecasting Business Demand

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Case

Reference no. 9-583-121

Subject category: Marketing

Authors: John F Cady (Harvard Business School); F V Cespedes (USW-Universitatsseminar der Wirtschaft)

Published by: Harvard Business Publishing

Originally published in: 1983

Version: 9 September 1983

Length: 23 pages

Data source: Published sources

Topics: Forecasting; Market entry; Marketing planning; Marketing strategy; Demand analysis

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Abstract

Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget.

Location:

United States

Industry:

Telecommunications

Size:

USD10 million sales

Other setting(s):

1982