Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 20 May 1985
Length: 18 pages
Data source: Field research
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Abstract
In May 1983 Ms Katherine O'Brien, Vice President of Marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift stores. A rewritten version of an earlier case.
Location:
Industry:
Size:
Small, USD11 million sales
Other setting(s):
1983
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 28 October 1986
Length: 9 pages
Data source: Field research
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 20 May 1985
Length: 22 pages
Data source: Field research
About
Abstract
In May 1983 Ms Katherine O'Brien, Vice President of Marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift stores. A rewritten version of an earlier case.
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Location:
Industry:
Size:
Small, USD11 million sales
Other setting(s):
1983
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 28 October 1986
Length: 9 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 20 May 1985
Length: 22 pages
Data source: Field research