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Supplement
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Reference no. 9-584-034
Subject category: Marketing
Authors: Darrel G Clarke (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 17 November 1984
Length: 18 pages
Data source: Field research
Topics: Market research; Quantitative analysis; Sales; Strategic planning; Marketing implementation; Organizational change
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Abstract

The recommendations of the consultants require a number of assumptions and modifications to be implemented by Syntex Labs. Presents the initial implementation plan of the company.
Location:
California
Industry:
Pharmaceuticals
Size:
Large, USD700 million sales
Other setting(s):
1983
Case
-
Reference no. 9-584-033
Subject category: Marketing
Authors: Darrel G Clarke (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 18 October 1984
Length: 25 pages
Data source: Field research
Topics: Market research; Marketing implementation; Pharmaceuticals; Quantitative analysis; Sales management; Strategic planning
View full details

About

Abstract

The recommendations of the consultants require a number of assumptions and modifications to be implemented by Syntex Labs. Presents the initial implementation plan of the company.

Settings

Location:
California
Industry:
Pharmaceuticals
Size:
Large, USD700 million sales
Other setting(s):
1983

Related

Case
-
Reference no. 9-584-033
Subject category: Marketing
Authors: Darrel G Clarke (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 18 October 1984
Length: 25 pages
Data source: Field research
Topics: Market research; Marketing implementation; Pharmaceuticals; Quantitative analysis; Sales management; Strategic planning
View full details