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Supplement
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Reference no. 9-584-041
Subject category: Marketing
Authors: Hirotaka Takeuchi (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 17 December 1985
Length: 17 pages
Data source: Field research
Topics: Communication strategy; Marketing channels; Distribution planning; Marketing strategy; Product lines; Franchises
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Abstract

Dunkin' Donuts franchises and operates retail donut shops for take-home and in-shop consumption. Looks at three growth alternatives: 1) More shops (owned or franchised); 2) A broader product line; and 3) More advertising. Raises important issues related to franchise relations. A merger of Dunkin' Donuts (A) and (B).
Location:
Massachusetts
Industry:
Doughnut industry
Size:
Mid-size, USD250 million sales
Other setting(s):
1979
Teaching note
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Reference no. 5-584-126
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 1 October 1985
Length: 14 pages
Data source: Field research
View full details

About

Abstract

Dunkin' Donuts franchises and operates retail donut shops for take-home and in-shop consumption. Looks at three growth alternatives: 1) More shops (owned or franchised); 2) A broader product line; and 3) More advertising. Raises important issues related to franchise relations. A merger of Dunkin' Donuts (A) and (B).

Settings

Location:
Massachusetts
Industry:
Doughnut industry
Size:
Mid-size, USD250 million sales
Other setting(s):
1979

Related

Teaching note
-
Reference no. 5-584-126
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 1 October 1985
Length: 14 pages
Data source: Field research
View full details