More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Supplement
-
Reference no. 9-584-048
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Alice M Court (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 15 May 1990
Length: 25 pages
Data source: Field research
Topics: Advertising; Brands; Consumer marketing; Product introduction; Sales promotions
Share a link: https://casecent.re/p/48050
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types of consumer promotions.
Location:
United States
Industry:
Retail trade
Size:
USD11 billion sales
Other setting(s):
1982
Teaching note
-
Reference no. 5-586-038
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Cynthia A Bates (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 3 March 1987
Length: 14 pages
Data source: Field research
View full details

About

Abstract

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types of consumer promotions.

Settings

Location:
United States
Industry:
Retail trade
Size:
USD11 billion sales
Other setting(s):
1982

Related

Teaching note
-
Reference no. 5-586-038
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Cynthia A Bates (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 3 March 1987
Length: 14 pages
Data source: Field research
View full details