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Compact case
Supplement
-
Reference no. 9-584-053
Subject category: Marketing
Authors: Edward J Hoff (Harvard Business School); Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 10 November 1983
Length: 1 pages
Data source: Field research
Topics: Competition; Consumer marketing; International marketing; Marketing management; Marketing mix
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Abstract

Supplements the (A) case.
Location:
United Kingdom
Industry:
Beverages
Teaching note
-
Reference no. 5-585-032
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 30 April 1985
Length: 19 pages
Data source: Field research
View full details
Case
-
Reference no. 9-584-052
Subject category: Marketing
Authors: Edward J Hoff (Harvard Business School); Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 27 June 1985
Length: 19 pages
Data source: Field research
Topics: Beverages; Competition; Consumer marketing; International marketing; Marketing management; Marketing mixes; United Kingdom
View full details

About

Abstract

Supplements the (A) case.

Settings

Location:
United Kingdom
Industry:
Beverages

Related

Teaching note
-
Reference no. 5-585-032
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 30 April 1985
Length: 19 pages
Data source: Field research
View full details
Case
-
Reference no. 9-584-052
Subject category: Marketing
Authors: Edward J Hoff (Harvard Business School); Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 27 June 1985
Length: 19 pages
Data source: Field research
Topics: Beverages; Competition; Consumer marketing; International marketing; Marketing management; Marketing mixes; United Kingdom
View full details