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Case
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Reference no. 9-584-055
Subject category: Marketing
Authors: Darrel G Clarke (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 30 July 1984
Length: 35 pages
Data source: Published sources
Topics: International marketing; Japan; Market research; Pricing strategy; Product lines; Product planning & policy; South America; Tradeoff analysis
Share a link: https://casecent.re/p/48054
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Abstract

Expands on Clark Material Handling Group-Overseas: Brazilian Product Strategy (A) and (B). Company considers entry into the Japanese market.
Location:
Brazil
Industry:
Heavy machinery
Size:
Large
Other setting(s):
1982
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Abstract

Expands on Clark Material Handling Group-Overseas: Brazilian Product Strategy (A) and (B). Company considers entry into the Japanese market.

Settings

Location:
Brazil
Industry:
Heavy machinery
Size:
Large
Other setting(s):
1982

Related

Sorry, this product has no related items.