Published by:
Harvard Business Publishing
Length: 8 pages
Topics:
Corporate strategy; Research & development
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https://casecent.re/p/48065
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Abstract
Funded and guided directly by top management, corporate research is devoted to those high-risk, long lead-time projects essential to the company''s basic strategic purposes. A series of discussions with top managers in several industries indicates that a growing number of managers now recognize both the long-term value of an effective corporate research program and the need to couple research with corporate strategy in order to reap adequate return from the investment in research. Whatever approach to budgeting used, almost all research managers agree that ROI estimations are inadequate when assessing possible research investments.
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Abstract
Funded and guided directly by top management, corporate research is devoted to those high-risk, long lead-time projects essential to the company''s basic strategic purposes. A series of discussions with top managers in several industries indicates that a growing number of managers now recognize both the long-term value of an effective corporate research program and the need to couple research with corporate strategy in order to reap adequate return from the investment in research. Whatever approach to budgeting used, almost all research managers agree that ROI estimations are inadequate when assessing possible research investments.