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Abstract
This "Ideas for Action" column contains the following three articles: 1) "Research on Advertising Techniques that Work -- and Don''t Work," 2) "Deregulation: Surviving the Transition," and 3) "The Limited, Traditional World of Supervisors."
About
Abstract
This "Ideas for Action" column contains the following three articles: 1) "Research on Advertising Techniques that Work -- and Don''t Work," 2) "Deregulation: Surviving the Transition," and 3) "The Limited, Traditional World of Supervisors."