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Case
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Reference no. 9-382-158
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 1 April 1984
Length: 16 pages
Data source: Field research

Abstract

Top management at Consolidated Foods was concerned about consumer complaints and threatened boycotts, some relating to television and print ad content and others relating to sponsorship of television programs thought to portray excessive sex or violence. Describes the situation up to January 1981.

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Abstract

Top management at Consolidated Foods was concerned about consumer complaints and threatened boycotts, some relating to television and print ad content and others relating to sponsorship of television programs thought to portray excessive sex or violence. Describes the situation up to January 1981.

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