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Case
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Reference no. 9-383-051
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 28 February 1985

Abstract

Ruth Owades developed a concept for a new mail order venture offering gardening products. Her current employer turned down the idea, so with permission to try it independently, she has begun the process of raising funds and preparing for a separate operation. She still has many uncertainties, but with a deadline approaching to meet the single selling season, she must decide to leave her job or give up the idea.
Location:
Industry:
Size:
Start-up
Other setting(s):
1978

About

Abstract

Ruth Owades developed a concept for a new mail order venture offering gardening products. Her current employer turned down the idea, so with permission to try it independently, she has begun the process of raising funds and preparing for a separate operation. She still has many uncertainties, but with a deadline approaching to meet the single selling season, she must decide to leave her job or give up the idea.

Settings

Location:
Industry:
Size:
Start-up
Other setting(s):
1978

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