Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 28 June 1985
Length: 8 pages
Data source: Field research
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Abstract
Describes the corporate portfolio of General Foods, Procter & Gamble, and Nestle, thereby placing in context their coffee activities in the United States. The objective of this case is to allow students to evaluate each competitor's commitment to the US retail coffee market and the strategic implications of those commitments.
Location:
Industry:
Size:
USD5 billion revenues
Other setting(s):
1978-1981
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 August 1985
Length: 25 pages
Data source: Field research
About
Abstract
Describes the corporate portfolio of General Foods, Procter & Gamble, and Nestle, thereby placing in context their coffee activities in the United States. The objective of this case is to allow students to evaluate each competitor's commitment to the US retail coffee market and the strategic implications of those commitments.
Settings
Location:
Industry:
Size:
USD5 billion revenues
Other setting(s):
1978-1981
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 August 1985
Length: 25 pages
Data source: Field research