Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 24 September 1985
Length: 17 pages
Data source: Field research
Share a link:
https://casecent.re/p/48123
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Market leadership and technological innovation have marked Sealed Air's participation in the US protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper. The company must determine its response to this new competition. Feasible options range from doing nothing to introducing a new product. Raises product line management issues, particularly cannibalization, and affords the opportunity for the development of a marketing plan for any new product introduction. Software for this case is available.
Locations:
Industries:
Size:
USD88 million assets
Other setting(s):
1981
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 January 1988
Length: 22 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 5 December 2001
Length: 7 pages
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 24 September 1985
Length: 20 pages
Data source: Field research
About
Abstract
Market leadership and technological innovation have marked Sealed Air's participation in the US protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper. The company must determine its response to this new competition. Feasible options range from doing nothing to introducing a new product. Raises product line management issues, particularly cannibalization, and affords the opportunity for the development of a marketing plan for any new product introduction. Software for this case is available.
Settings
Locations:
Industries:
Size:
USD88 million assets
Other setting(s):
1981
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 January 1988
Length: 22 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 5 December 2001
Length: 7 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 24 September 1985
Length: 20 pages
Data source: Field research