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Reference no. 9-582-117
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 4 April 1989
Length: 19 pages
Topics: Industrial markets; Purchasing; Suppliers
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Abstract

May be used as background material for courses in industrial marketing and industrial procurement. Surveys the economic, behavioral, and organizational influences that shape buying decision-making in corporations and other institutions. Also describes the kinds of strategies purchasing groups formulate for dealing with their suppliers and supply environments.
Note
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Reference no. 9-502-S20
Spanish language
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 4 April 1989
Length: 31 pages
Topics: Supply chain management; Decision making; Suppliers; Target markets
View full details

About

Abstract

May be used as background material for courses in industrial marketing and industrial procurement. Surveys the economic, behavioral, and organizational influences that shape buying decision-making in corporations and other institutions. Also describes the kinds of strategies purchasing groups formulate for dealing with their suppliers and supply environments.

Related

Note
-
Reference no. 9-502-S20
Spanish language
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 4 April 1989
Length: 31 pages
Topics: Supply chain management; Decision making; Suppliers; Target markets
View full details