Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 16 January 1990
Length: 17 pages
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Abstract
Used as a background reading for a course or course module on pricing, this note describes the several basic parameters relevant for price determination. Provides a conceptual approach to formulating pricing strategy, dealing with such topics as skimming versus penetration pricing, cost analysis for pricing purposes, demand elasticity, and price leadership.
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Abstract
Used as a background reading for a course or course module on pricing, this note describes the several basic parameters relevant for price determination. Provides a conceptual approach to formulating pricing strategy, dealing with such topics as skimming versus penetration pricing, cost analysis for pricing purposes, demand elasticity, and price leadership.