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Compact case
Supplement
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Reference no. 9-583-001
Subject category: Marketing
Authors: George S Yip (Harvard Business School); Jeffrey R Williams (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 24 June 1985
Length: 1 pages
Data source: Field research
Topics: Forecasting; Product portfolio management; Market segmentation; Demographics; Market structure; Competition
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Abstract

Supplements the (A) and (B) cases. Designed as an in-class handout at the end of Day Two.
Industry:
Beverages
Case
-
Reference no. 9-582-087
Subject category: Marketing
Authors: George S Yip (Harvard Business School); Jeffrey R Williams (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 1 August 1985
Length: 25 pages
Data source: Field research
Topics: Forecasting; Product portfolio management; Market segmentation; Demographics; Market structure; Competition; Marketing strategy; Retail
View full details

About

Abstract

Supplements the (A) and (B) cases. Designed as an in-class handout at the end of Day Two.

Settings

Industry:
Beverages

Related

Case
-
Reference no. 9-582-087
Subject category: Marketing
Authors: George S Yip (Harvard Business School); Jeffrey R Williams (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 1 August 1985
Length: 25 pages
Data source: Field research
Topics: Forecasting; Product portfolio management; Market segmentation; Demographics; Market structure; Competition; Marketing strategy; Retail
View full details