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Supplement
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Reference no. 9-583-003
Subject category: Marketing
Authors: George S Yip (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 27 July 1982
Length: 8 pages
Data source: Field research
Topics: Beverages; Competition; Demographics; Forecasting; Market segmentation; Market structure; Product portfolio management
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Abstract

Provides assignment questions and worksheets. To be handed out with the (A) case before Day One of the series. Must be used with: (9-582-087) US Retail Coffee Market (A).
Case
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Reference no. 9-582-087
Subject category: Marketing
Authors: George S Yip (Harvard Business School); Jeffrey R Williams (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 1 August 1985
Length: 25 pages
Data source: Field research
Topics: Forecasting; Product portfolio management; Market segmentation; Demographics; Market structure; Competition; Marketing strategy; Retail
View full details

About

Abstract

Provides assignment questions and worksheets. To be handed out with the (A) case before Day One of the series. Must be used with: (9-582-087) US Retail Coffee Market (A).

Related

Case
-
Reference no. 9-582-087
Subject category: Marketing
Authors: George S Yip (Harvard Business School); Jeffrey R Williams (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 1 August 1985
Length: 25 pages
Data source: Field research
Topics: Forecasting; Product portfolio management; Market segmentation; Demographics; Market structure; Competition; Marketing strategy; Retail
View full details