Johnson & Johnson: The Tylenol Tragedy

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Compact case

Case

Reference no. 9-583-043

Subject category: Marketing

Authors: Stephen A Greyser (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1982

Version: 26 May 1992

Length: 3 pages

Data source: Published sources

Topics: Crisis management; Consumer behavior; Product recalls; Product safety; Social responsibility

Share a link: https://casecent.re/p/48133

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Abstract

In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction.

Location:

United States

Industry:

Pharmaceuticals

Other setting(s):

1982