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Case
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Reference no. 9-581-068
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Penny Pittman Merliss (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 1 June 1987
Length: 19 pages
Data source: Field research
Topics: Marketing management; Marketing strategy; Pricing; Pricing strategy
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-581-068?Ntk=HEMainSearch&N=0
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Abstract

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82.
Location:
United States
Industry:
Apparel accessories
Size:
USD30 million sales
Other setting(s):
1981
Teaching note
-
Reference no. 5-582-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 5 January 1989
Length: 18 pages
Data source: Field research
View full details
Case
-
Reference no. 9-502-S04
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Penny Pittman Merliss (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 1 June 1987
Revision date: 14-Dec-2020
Length: 20 pages
Data source: Field research
Topics: Marketing management; Marketing strategy; Pricing strategy
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-581-068?Ntk=HEMainSearch&N=0
View full details

About

Abstract

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82.

Settings

Location:
United States
Industry:
Apparel accessories
Size:
USD30 million sales
Other setting(s):
1981

Related

Teaching note
-
Reference no. 5-582-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 5 January 1989
Length: 18 pages
Data source: Field research
View full details
Case
-
Reference no. 9-502-S04
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Penny Pittman Merliss (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 1 June 1987
Revision date: 14-Dec-2020
Length: 20 pages
Data source: Field research
Topics: Marketing management; Marketing strategy; Pricing strategy
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-581-068?Ntk=HEMainSearch&N=0
View full details