Product details

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Subject category: Marketing
Authors: George S Yip
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 30 November 1984

Abstract

Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business direction within a market.

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Abstract

Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business direction within a market.

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