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Reference no. 9-581-107
Subject category: Marketing
Authors: George S Yip (London Business School (LBS))
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 30 November 1984
Length: 17 pages
Topics: Market definition; Market segmentation; Market selection; Market share; PIMS; Product portfolio management
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Abstract

Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business direction within a market.
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Abstract

Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business direction within a market.

Related

Sorry, this product has no related items.