More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Note
-
Reference no. 9-581-143
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 14 October 1982
Length: 4 pages
Topics: Case method; Market analysis
Share a link: https://casecent.re/p/48200
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Supplements the note.
Note
-
Reference no. 9-574-082
Subject category: Marketing
Authors: James L Heskett (Harvard Business School); Theodore Levitt (Harvard Business School); S Star (Harvard Business Review)
Published by: Harvard Business Publishing
Originally published in: 1974
Version: 29 April 1983
Length: 7 pages
Data source: Published sources
Topics: Market analysis; Case method
View full details

About

Abstract

Supplements the note.

Related

Note
-
Reference no. 9-574-082
Subject category: Marketing
Authors: James L Heskett (Harvard Business School); Theodore Levitt (Harvard Business School); S Star (Harvard Business Review)
Published by: Harvard Business Publishing
Originally published in: 1974
Version: 29 April 1983
Length: 7 pages
Data source: Published sources
Topics: Market analysis; Case method
View full details