Product details

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Case
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Reference no. 9-682-025
Authors: David A Garvin
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 5 September 1986

Abstract

Considers whether Steinway should reintroduce a long-discontinued product line to meet competition from the Japanese. Raises the issue of just how quality is defined in this market. Looks closely at a production process relying on craft skills. Students have the opportunity to consider issues of quality.
Location:
Size:
USD50 million sales
Other setting(s):
1981

About

Abstract

Considers whether Steinway should reintroduce a long-discontinued product line to meet competition from the Japanese. Raises the issue of just how quality is defined in this market. Looks closely at a production process relying on craft skills. Students have the opportunity to consider issues of quality.

Settings

Location:
Size:
USD50 million sales
Other setting(s):
1981

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