Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Prize winner
Compact case
Case
-
Reference no. 9-181-027
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 24 March 1994

Abstract

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers two years later, when the wine is bottled and sold.

Time period

The events covered by this case took place in 1980.

Geographical setting

Region:
Americas
Country:
United States
Locations:
California; Napa Valley

Featured company

Freemark Abbey Winery
Industry:
Alcoholic beverages; Agribusiness

Featured protagonist

  • William Jaeger (male), Owner

About

Abstract

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers two years later, when the wine is bottled and sold.

Settings

Time period

The events covered by this case took place in 1980.

Geographical setting

Region:
Americas
Country:
United States
Locations:
California; Napa Valley

Featured company

Freemark Abbey Winery
Industry:
Alcoholic beverages; Agribusiness

Featured protagonist

  • William Jaeger (male), Owner

Related