The Disposable Diaper Industry in 1974

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Note

Reference no. 9-380-175

Subject category: Strategy and General Management

Authors: Michael E Porter (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1980

Version: 24 September 1985

Length: 25 pages

Data source: Published sources

Topics: Market entry; Competition; Industry analysis

Share a link: https://casecent.re/p/48245

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the industry. Focuses on the decision to enter the business, the barriers to entry, and the optimal reaction of going firms, in this case Procter and Gamble, to deter or impede entry. Software for this note is available (9-388-504).

Industry:

Retail trade