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Case
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Reference no. 9-480-063
Authors: John J Gabarro
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 29 June 1984
Length: 11 pages
Data source: Published sources

Abstract

Lower middle-level manager is faced with the need to bring about a change in the call patterns of the sales force selling her product. Based on an earlier case by PR Lawrence.
Location:
Other setting(s):
1965

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Abstract

Lower middle-level manager is faced with the need to bring about a change in the call patterns of the sales force selling her product. Based on an earlier case by PR Lawrence.

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Location:
Other setting(s):
1965

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