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Supplement
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Reference no. 9-580-086
Subject category: Marketing
Authors: John F Cady (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 29 September 1982
Length: 11 pages
Data source: Field research
Topics: Marketing management; Marketing strategy; Product management; Risk management
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Abstract

Describes the recall program designed by Parker Brothers following the death of two children, which may have been related to a new product.
Location:
United States
Industries:
Media, entertainment, and professional sports; Retail and consumer goods
Other setting(s):
1978
Teaching note
-
Reference no. 5-585-034
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 13 August 1984
Length: 5 pages
Data source: Field research
View full details
Case
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Reference no. 9-580-085
Subject category: Marketing
Authors: John F Cady (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 3 July 1985
Length: 11 pages
Data source: Field research
Topics: Marketing management; Marketing strategy; Product planning & policy; Product recalls; Product safety; Risk management
View full details
Supplement
-
Reference no. 9-523-S16
Spanish language
Subject category: Marketing
Authors: John F Cady (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 29 September 1982
Length: 13 pages
Data source: Published sources
Topics: Marketing management; Marketing strategy; Product management; Risk management
View full details

About

Abstract

Describes the recall program designed by Parker Brothers following the death of two children, which may have been related to a new product.

Settings

Location:
United States
Industries:
Media, entertainment, and professional sports; Retail and consumer goods
Other setting(s):
1978

Related

Teaching note
-
Reference no. 5-585-034
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 13 August 1984
Length: 5 pages
Data source: Field research
View full details
Case
-
Reference no. 9-580-085
Subject category: Marketing
Authors: John F Cady (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 3 July 1985
Length: 11 pages
Data source: Field research
Topics: Marketing management; Marketing strategy; Product planning & policy; Product recalls; Product safety; Risk management
View full details
Supplement
-
Reference no. 9-523-S16
Spanish language
Subject category: Marketing
Authors: John F Cady (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1982
Version: 29 September 1982
Length: 13 pages
Data source: Published sources
Topics: Marketing management; Marketing strategy; Product management; Risk management
View full details