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Case
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Reference no. 9-580-086
Subject category: Marketing
Authors: John F Cady
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 29 September 1982

Abstract

Describes the recall program designed by Parker Brothers following the death of two children, which may have been related to a new product.
Location:
Industry:
Other setting(s):
1978

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Abstract

Describes the recall program designed by Parker Brothers following the death of two children, which may have been related to a new product.

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Location:
Industry:
Other setting(s):
1978

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