Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 27 February 1987
Length: 17 pages
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Abstract
Provides students with an in-depth understanding of the channel decision from the manufacturer''s point of view. The two issues addressed in the note are selection of channel design and channel management.
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Abstract
Provides students with an in-depth understanding of the channel decision from the manufacturer''s point of view. The two issues addressed in the note are selection of channel design and channel management.