Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Note
-
Reference no. 9-581-058
Authors: E Raymond Corey
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 6 November 1998
Length: 15 pages

Abstract

Prepared originally for new instructors in a first-year marketing course. While certain references are to cases in marketing, the note has applicability to case method teaching generally.

About

Abstract

Prepared originally for new instructors in a first-year marketing course. While certain references are to cases in marketing, the note has applicability to case method teaching generally.

Settings


Related