Loctite Corporation: Industrial Products Group

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. 9-581-066

Subject category: Marketing

Authors: John A Quelch (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1980

Version: 15 July 1991

Length: 18 pages

Data source: Field research

Topics: Communication strategy; Marketing mix; Target markets; New product marketing; Pricing strategy; Manufacturing; Industrial goods

Share a link: https://casecent.re/p/48276

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company.

Location:

United States

Industry:

Adhesives & sealants

Size:

USD150 million sales

Other setting(s):

1978