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Case
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Reference no. 9-680-110
Authors: Kathryn Clark
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 8 April 1994

Abstract

Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to acquiring a plant in Ireland. Sufficient information is provided to allow an analysis of forecasted demand as well as the strategic financial and organizational implications of alternative courses of action.
Location:
Industry:
Size:
Small, USD5 million sales
Other setting(s):
1978

About

Abstract

Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to acquiring a plant in Ireland. Sufficient information is provided to allow an analysis of forecasted demand as well as the strategic financial and organizational implications of alternative courses of action.

Settings

Location:
Industry:
Size:
Small, USD5 million sales
Other setting(s):
1978

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