Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 27 February 1998
Length: 15 pages
Data source: Field research
Abstract
Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the subtle and not so subtle differences between the two operating systems selected by these two firms.
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 24 pages
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Abstract
Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the subtle and not so subtle differences between the two operating systems selected by these two firms.
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Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 24 pages