Published by:
Harvard Business Publishing
Length: 8 pages
Abstract
Focusing on the manufacturing process gives a new dimension to strategy. The "process life cycle," related but distinct from the product life cycle, facilitates the understanding of strategic options available. Most companies occupy a particular region on a natural, diagonal matrix of the stages of the product life cycle and the choices of production process for that product. A company may seek competitive advantage off the diagonal, but should understand the implications of each move.
About
Abstract
Focusing on the manufacturing process gives a new dimension to strategy. The "process life cycle," related but distinct from the product life cycle, facilitates the understanding of strategic options available. Most companies occupy a particular region on a natural, diagonal matrix of the stages of the product life cycle and the choices of production process for that product. A company may seek competitive advantage off the diagonal, but should understand the implications of each move.