Published by:
Harvard Business Publishing
Length: 10 pages
Topics:
Corporate strategy; Product management
Abstract
The process-product matrix can be used to explain company failures due to lack of coordination and focus on marketing and manufacturing functions. More importantly, however, it provides a framework for describing alternate business strategies. The matrix provides insight for planning product and process changes, coordinating marketing and manufacturing goals and functions, and avoiding internal problems brought about by evolving markets and technologies.
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Abstract
The process-product matrix can be used to explain company failures due to lack of coordination and focus on marketing and manufacturing functions. More importantly, however, it provides a framework for describing alternate business strategies. The matrix provides insight for planning product and process changes, coordinating marketing and manufacturing goals and functions, and avoiding internal problems brought about by evolving markets and technologies.