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Management article
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Reference no. 79303
Authors: Ralph Biggadike
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1979

Abstract

Launching a new business is a risky endeavor. Data on the performance of a sample of corporate new ventures help determine whether large losses for several years are the exception rather than the rule, and how long on average it takes corporate new ventures to improve performance. Despite its adverse effect on current financial performance, rapid share building is a recommendation. Another recommendation is large-scale entry for the company that wants to grow through the addition of a new business.

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Abstract

Launching a new business is a risky endeavor. Data on the performance of a sample of corporate new ventures help determine whether large losses for several years are the exception rather than the rule, and how long on average it takes corporate new ventures to improve performance. Despite its adverse effect on current financial performance, rapid share building is a recommendation. Another recommendation is large-scale entry for the company that wants to grow through the addition of a new business.

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