The Chain Saw Industry in 1978

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Case

Reference no. 9-379-176

Subject category: Strategy and General Management

Authors: David J Collis (Harvard Business School); Jon Elsasser (Harvard Business School); James DeBelina (Harvard Business School); James Horntahl (Harvard Business School); Michael E Porter (Harvard Business School); R Shearer (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1979

Version: 6 June 1988

Length: 21 pages

Data source: Published sources

Topics: Industry analysis; Economic growth; Competitive strategy; Asset management; Business history; Organizational culture; Corporate strategy; Economic forecasting

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Abstract

For use on the second day of a two-day sequence on the US chain saw industry. Describes the evolution of the industry since 1974. Illustrates issues in industry evolution, the forces causing evolution, and the strategic issues raised by evolution. The discussion can center around understanding the 1974-78 time period, and then on an analysis of the future. The class can be asked to take the perspective of different major competitors.

Locations:

United States; Japan

Industry:

Machinery and equipment industry

Size:

USD500 million sales

Other setting(s):

1978