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Reference no. 9-579-136
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1979
Version: 27 February 1987

Abstract

Discusses scope of market and consumer research, steps in the research process, and how managers use research in marketing and decision-making.

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Abstract

Discusses scope of market and consumer research, steps in the research process, and how managers use research in marketing and decision-making.

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