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Case
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Reference no. 9-579-180
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1979
Version: 1 November 1980
Length: 19 pages
Data source: Field research

Abstract

The hospital is reviewing its obstetrical services and trying to decide on future strategy relative to communications, pricing and service characteristics. Important environmental trends include increasing government health regulation, a declining birth rate, more intensive competition, and changing expectations of maternity care by women. Nine pages of exhibits include market trends, competitive profiles, and cost and occupancy data.
Location:
Other setting(s):
1978

About

Abstract

The hospital is reviewing its obstetrical services and trying to decide on future strategy relative to communications, pricing and service characteristics. Important environmental trends include increasing government health regulation, a declining birth rate, more intensive competition, and changing expectations of maternity care by women. Nine pages of exhibits include market trends, competitive profiles, and cost and occupancy data.

Settings

Location:
Other setting(s):
1978

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