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Management article
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Reference no. 78411
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1978
Length: 7 pages

Abstract

Understanding the basic differences between service businesses and manufacturing businesses is essential to the strategic management of a service business. Most managers of service businesses continue to think of strategy in product-oriented terms, despite the fact that much of this approach is actually irrelevant to their companies. Six suggested questions focus on topics these managers should consider about strategic management.

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Abstract

Understanding the basic differences between service businesses and manufacturing businesses is essential to the strategic management of a service business. Most managers of service businesses continue to think of strategy in product-oriented terms, despite the fact that much of this approach is actually irrelevant to their companies. Six suggested questions focus on topics these managers should consider about strategic management.

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