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Case
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Reference no. 9-378-195
Authors: Michael E Porter
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 1 February 1978
Length: 25 pages
Data source: Field research

Abstract

Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of several of the other industry leaders as well. Designed for use in a two-day series on the analysis of strategic problems in an embryonic industry. What are the characteristic strategic issues in these types of industry environments? How do we anticipate and predict industry changes that will occur? How should an industry leader respond to the environment?
Location:
Industry:
Size:
USD40 million sales
Other setting(s):
1977

About

Abstract

Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of several of the other industry leaders as well. Designed for use in a two-day series on the analysis of strategic problems in an embryonic industry. What are the characteristic strategic issues in these types of industry environments? How do we anticipate and predict industry changes that will occur? How should an industry leader respond to the environment?

Settings

Location:
Industry:
Size:
USD40 million sales
Other setting(s):
1977

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