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Compact case
Supplement
-
Reference no. 9-578-172
Subject category: Marketing
Authors: Craig E Cline (Harvard Business School); Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 7 October 1994
Length: 2 pages
Data source: Field research
Topics: Business conditions; Competitive bidding; Pricing; Target markets
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Abstract

Designed as a class hand-out after discussion of the (A) and (B) cases.
Industries:
Automotive parts & accessories; Primary metals
Teaching note
-
Reference no. 5-584-096
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 11 October 1994
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. 9-578-170
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School); Craig E Cline (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 5 October 1994
Length: 16 pages
Data source: Field research
Topics: Business conditions; Competitive bidding; Decision making; Pricing; Target markets
View full details
Compact case
Supplement
-
Reference no. 9-578-171
Subject category: Marketing
Authors: Craig E Cline (Harvard Business School); Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 7 October 1994
Length: 2 pages
Data source: Field research
Topics: Business conditions; Competitive bidding; Pricing; Target markets
View full details
Compact case
Supplement
-
Reference no. 9-578-173
Subject category: Marketing
Authors: Craig E Cline (Harvard Business School); Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 7 October 1994
Length: 2 pages
Data source: Field research
Topics: Business conditions; Competitive bidding; Pricing; Target markets
View full details

About

Abstract

Designed as a class hand-out after discussion of the (A) and (B) cases.

Settings

Industries:
Automotive parts & accessories; Primary metals

Related

Teaching note
-
Reference no. 5-584-096
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 11 October 1994
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. 9-578-170
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School); Craig E Cline (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 5 October 1994
Length: 16 pages
Data source: Field research
Topics: Business conditions; Competitive bidding; Decision making; Pricing; Target markets
View full details
Compact case
Supplement
-
Reference no. 9-578-171
Subject category: Marketing
Authors: Craig E Cline (Harvard Business School); Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 7 October 1994
Length: 2 pages
Data source: Field research
Topics: Business conditions; Competitive bidding; Pricing; Target markets
View full details
Compact case
Supplement
-
Reference no. 9-578-173
Subject category: Marketing
Authors: Craig E Cline (Harvard Business School); Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 7 October 1994
Length: 2 pages
Data source: Field research
Topics: Business conditions; Competitive bidding; Pricing; Target markets
View full details