Note on the Motorcycle Industry - 1975

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Note

Reference no. 9-578-210

Subject category: Strategy and General Management

Authors: Robert D Buzzell (Harvard Business School); Dev Purkayastha (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1978

Version: 1 August 1987

Length: 23 pages

Data source: Published sources

Topics: Multinational corporations; Strategy formulation; Industry analysis; Competitive strategy

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Abstract

Discusses several changes in the motorcycle industry: the emergence of Japanese competitors; the growth in demand for light motorcycles; and the emergence of recreational uses; and how these changes have affected older United States and British manufacturers.

Locations:

United States; Japan; United Kingdom

Industry:

Automotive industry