Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 December 1980
Length: 14 pages
Data source: Generalised experience
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Abstract
Focuses on Club Med''s strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single US tourists to its Caribbean resorts. Should Club Med attempt to attract other market segments? What should its growth strategy be?
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 September 1978
Length: 4 pages
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 December 1980
Length: 14 pages
Data source: Generalised experience
About
Abstract
Focuses on Club Med''s strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single US tourists to its Caribbean resorts. Should Club Med attempt to attract other market segments? What should its growth strategy be?
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Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 September 1978
Length: 4 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 December 1980
Length: 14 pages
Data source: Generalised experience