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Reference no. 9-579-083
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 27 February 1987
Length: 22 pages
Data source: Published sources

Abstract

Outlines the problems involved in defining 'markets' for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning - specifically, the questions of delimiting the served market for a business unit and identifying potential segments within it.

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Abstract

Outlines the problems involved in defining 'markets' for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning - specifically, the questions of delimiting the served market for a business unit and identifying potential segments within it.

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