Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 27 February 1987
Length: 22 pages
Data source: Published sources
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https://casecent.re/p/48381
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Abstract
Outlines the problems involved in defining 'markets' for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning - specifically, the questions of delimiting the served market for a business unit and identifying potential segments within it.
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Abstract
Outlines the problems involved in defining 'markets' for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning - specifically, the questions of delimiting the served market for a business unit and identifying potential segments within it.