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Supplement
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Reference no. 9-579-094
Subject category: Marketing
Authors: E Raymond Corey; Noel Capon
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 20 October 1989
Length: 8 pages
Data source: Field research
Topics: Negotiation; Licensing; Patents; Technological change; Marketing channels; Health care
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Abstract

Details the negotiation between Amicon and three potential licensees, Jackson, Maynard-Smith and Behrstein.
Location:
Massachusetts
Industries:
Blood & plasma; Biotechnology
Size:
Small, USD20 million sales
Other setting(s):
1978
Teaching note
-
Reference no. 5-583-100
Subject category: Marketing
Authors: E Raymond Corey; Noel Capon
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 25 January 1990
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. 9-579-093
Subject category: Marketing
Authors: E Raymond Corey; Noel Capon
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 23 October 1989
Length: 20 pages
Data source: Field research
Topics: Negotiation; Licensing; Patents; Technological change; Marketing channels; Technology; Commercialization; Health care
View full details
Compact case
Supplement
-
Reference no. 9-579-095
Subject category: Marketing
Authors: Noel Capon; E Raymond Corey
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 2 February 1990
Length: 5 pages
Data source: Field research
Topics: Negotiation; Licensing; Patents; Technological change; Marketing channels
View full details

About

Abstract

Details the negotiation between Amicon and three potential licensees, Jackson, Maynard-Smith and Behrstein.

Settings

Location:
Massachusetts
Industries:
Blood & plasma; Biotechnology
Size:
Small, USD20 million sales
Other setting(s):
1978

Related

Teaching note
-
Reference no. 5-583-100
Subject category: Marketing
Authors: E Raymond Corey; Noel Capon
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 25 January 1990
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. 9-579-093
Subject category: Marketing
Authors: E Raymond Corey; Noel Capon
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 23 October 1989
Length: 20 pages
Data source: Field research
Topics: Negotiation; Licensing; Patents; Technological change; Marketing channels; Technology; Commercialization; Health care
View full details
Compact case
Supplement
-
Reference no. 9-579-095
Subject category: Marketing
Authors: Noel Capon; E Raymond Corey
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 2 February 1990
Length: 5 pages
Data source: Field research
Topics: Negotiation; Licensing; Patents; Technological change; Marketing channels
View full details