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Compact case
Supplement
-
Reference no. 9-579-095
Subject category: Marketing
Authors: Noel Capon (Harvard Business School); E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 2 February 1990
Length: 5 pages
Data source: Field research
Topics: Negotiation; Licensing; Patents; Technological change; Marketing channels
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Abstract

Details the negotiations between Amicon and one potential licensee, Jackson.
Location:
Massachusetts
Industries:
Health care services; Biotechnology
Size:
USD20 million sales
Other setting(s):
1978
Case
-
Reference no. 9-579-093
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School); Noel Capon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 23 October 1989
Length: 20 pages
Data source: Field research
Topics: Negotiation; Licensing; Patents; Technological change; Marketing channels; Technology; Commercialization; Health care
View full details
Supplement
-
Reference no. 9-579-094
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School); Noel Capon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 20 October 1989
Length: 8 pages
Data source: Field research
Topics: Negotiation; Licensing; Patents; Technological change; Marketing channels; Health care
View full details

About

Abstract

Details the negotiations between Amicon and one potential licensee, Jackson.

Settings

Location:
Massachusetts
Industries:
Health care services; Biotechnology
Size:
USD20 million sales
Other setting(s):
1978

Related

Case
-
Reference no. 9-579-093
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School); Noel Capon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 23 October 1989
Length: 20 pages
Data source: Field research
Topics: Negotiation; Licensing; Patents; Technological change; Marketing channels; Technology; Commercialization; Health care
View full details
Supplement
-
Reference no. 9-579-094
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School); Noel Capon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 20 October 1989
Length: 8 pages
Data source: Field research
Topics: Negotiation; Licensing; Patents; Technological change; Marketing channels; Health care
View full details